Sport marketing Essay Example | Topics and Well Written Essays - 1000 words

Sport marketing - Essay Example Notably, a sport marketing strategy is most in the offing to be effectual if there exists a vibrant frontrunner or set of frontrunners who can assume full accountability for its final execution. Moreover, it is pertinent for all players of the sport marketing team to possess a clear comprehension of the marketing idea and where probable; make a sufficient contribution in accordance with their knowledge, abilities and unique skills (Mullin et al. 2009). The process, therefore, demands for a team comprising a blend of volunteers and staff who possess the proper mix of attitudes, experience, know-how and skills in the foremost step (Shilbury et al. 2004). Whether the execution of the sport marketing initiative shall be affluent relies on the personal and group effort of the involved volunteers and professional staff. The eventual part of the implementation stage of the marketing plan is to revisit, analyze and evaluate the aftermaths on a regular basis. It is highly pertinent to monitor how successfully the strategy is doing and to give way for variations in the current state of affairs are not progressing as intended from the initiation of the strategies. An ideal control process offers the structure to the incoming feedback (Shilbury et al. 2004). The entire sport marketing control initiative comprises of five major steps. The foremost step includes initiating performance measures. Such measures ought to be already in practice according to the second phase of the sport marketing initiative. The subsequent part of the framework is putting the performance measures into practice, through evaluating performance prior to and after the marketing initiative is under complete implementation (Hoye 2009). Succeeding the second level is the third stage whereby, a top down comparison of the results to identify gaps, loopholes, drawbacks and performance success occurs. Control in the sport marketing strategy involves the process of setting various standards,

Internet Literacy Essay Example | Topics and Well Written Essays - 750 words

Internet Literacy - Essay Example This may be a challenging task especially to those who are not so open-minded about technology and changes however it becomes a liberating experience also to those who come to a learning experience that fulfill one’s dreams. A friend has always been afraid to try the internet nevertheless needed to learn how to use it due to the demands from his work. Being in his forties, his fear was usually fed with the words like ‘you cannot teach an old dog new tricks’ and was challenged considering he is not a dog, he learned and discovered the internet. The process was not easy for both the learner and teacher but it was a fulfilling job they both went through. The student struggled on remembering things about the computer and how to work on it while the teacher made every effort to make instructions simple and clear. Frustrations may have occurred as the learning went but they were turned to joy for every discovery the learner made. Reading vast information from the intern et changed my friend’s perception not only on technology but almost about a lot of things. He says he had come to a deeper understanding of many things as he used the internet as a means for educating himself, reading not only the words but the lives of other people. Writing may not be the job he is paid to do yet he considers he uses a lot from his internet literacy to enhance his information literacy to write the remaining chapters of his life. In considering the elements that this individual and other individuals have learned from their experience with internet literacy, it’s clear there are a great many elements. One of the major elements is the influence that understanding social media has on individual’s lives. While it is not difficult to join a social network, such as Facebook, there is a slight process in learning how to implement it for the greatest gains. As I became more involved with Facebook I recognized that it offered me the opportunity to remain in contact with old friends and people that I otherwise would have lost touch with. This has the effect of enriching my life and giving me a greater perspective on the world. In other contexts, social media has allowed me to join communities of people with similar or specific interests. For instance, individuals interested in literature, cooking, or sports are able to join communities where they are able to discuss their interests. Such aspects of internet literacy are not merely significant in that they allow individuals new forms of communication, but indeed, they also change the very nature of social relations. In understanding social media, rather than having to venture for hours to visit conventions or lectures, one now has direct access to experts in many fields through Twitter. In learning how to implement these elements of internet literacy one can truly make profound life changes. Another highly important element relating to internet literacy are the benefits it holds for education. I recognize that learning how to use the internet is a form of education itself. Still, within this journey one also recognizes that the internet holds the key to a world of skills and opportunities. One of the first instances I remember is spending time in Wikipedia researching history and a variety of topics, the breadth of information and insight I gained from this experience was truly paradigm shattering. As I became more experienced with internet literacy I recognized that in addition to Wikipedia one could read full-texts of books and find more substantial internet sources. In addition to improving my knowledge, it gave me a greater appreciation for the nature of academic research. As I further expanded my understanding of internet liter